Skilvy

A job post is also selling copy

Good candidates are scarce, and they choose. A boring post of a dry requirements list scares them off; a lively one about meaning and people attracts. A post should not only describe who is sought but show why it is worth joining you. AI helps write such texts.

A good job post sells the job to the candidate, not just lists requirements.

What is in a strong job post

What the job is: what you will actually do, in simple words.
Why it matters: meaning, the roles impact, where you can grow.
What you give the candidate: conditions, team, growth, not just "we expect".
A live tone: human language, not bureaucratese.

Help me rewrite a sales manager job post — right now it is just a list of requirements, boring.

Instead of "Requirements: 2+ years experience, CRM knowledge, stress resistance", let us make it livelier:\n\n"What you will do: guide clients from first contact to the deal, find an approach to different people, grow with the product.\nYou will fit if: you love communication, can hear the client, are not afraid of a “no”.\nWhat we give: training, a clear bonus system, a team that helps rather than abandons."\n\nNow you see a person and meaning, not a dry list. Tell me the real conditions and I will add the specifics.

Honesty over embellishment

The temptation is to paint an ideal picture. But if reality does not match, a new hire quickly leaves, and you lose time and money on hiring again. A post should attract with the truth: real advantages and an honest description of the work. AI helps present the truth attractively, not invent it.

Inclusive language

Make sure the post does not screen people out by accident: excessive requirements, gendered wording, jargon can scare off good candidates. Ask AI to check the text for inclusivity and remove non-essential barriers.

Rule: a job post sells the work truthfully — what to do, why it matters and what the candidate gets. Honest appeal beats an embellished picture.

🧠 What makes a job post strong?

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