AI for sales

About this course

This course is about using AI at every stage of selling — from finding a client to reviewing a lost deal — without wasting time on routine or letting templates replace real negotiation. It solves a familiar problem: reps spend hours on prep and outreach but can't see where deals are actually being lost.

The course follows the funnel: building a customer profile from closed deals, reading intent signals and qualifying leads, three-minute company research and cold email, call prep and asking questions instead of pitching, handling objections and price, mapping deal stakeholders and working a champion, and finishing with a CRM data audit, funnel analytics, and AI-assisted loss reviews.

It's for people running real deals who want to use AI as a working tool, not an excuse to avoid calling the client. You'll need access to your own pipeline or CRM and at least a few live deals — the course is built on them.

What you'll learn

• Build a customer profile from actually closed deals, not guesswork
• Spot intent signals and qualify a lead honestly
• Research a company before writing in three minutes
• Write personalized cold emails based on a real signal, not generic flattery
• Prep for a call and run it on questions instead of a pitch
• Quantify the cost of the problem with the client and handle objections and price
• Map deal stakeholders and find the internal champion
• Analyze the funnel and review lost deals with AI

What you'll end up with

• A first-touch package for one segment: fifteen companies with an outreach sequence
• A full conversation package for a real deal — meeting breakdown and next steps
• A package to push one major deal to a decision — a stakeholder map and open roles
• A CRM data audit and a quarterly operating system for your work, plus a certificate on paid plans

Not for people looking for B2C cold-calling scripts — the focus is B2B sales with a funnel, CRM, and a deal cycle.