SSkilvy
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Rubber-band words

"Good", "shorter", "more interesting" — everyone reads them differently. So does the model. Replace them with specifics: numbers, examples, criteria.

✕ Vague • "good text"• "more"• "interesting" ✓ Specific • "3 paragraphs"• "friendly tone"• "for beginners"
Replace judgment words with measurable ones.

Ways to get specific

  • Numbers: not "short", but "up to 3 sentences".
  • Audience: "for a director", "for a fifth-grader".
  • Definition of done: "so I can send it to a client as is".
  • What to exclude: "no generic phrases or clichés".
Describe our product briefly and in an interesting way
...
Describe our product in 2 sentences for a landing page, no clichés, focus on saving time
Our service automates routine and gives you back up to 8 hours a week. Setup takes 5 minutes — no developers or complex integrations.
Clarity test: could a stranger complete the task from your prompt with no questions?

🧠 What better replaces the word "short"?

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