The idea matters more than the shooting quality
A clip with brilliant editing but a boring topic will not get views. And a simple phone video that hits the viewers interest exactly can go viral. So we start with ideas, and here AI is invaluable: it produces dozens of options for you to pick from.
Give AI the channel context
The more precisely you describe the niche, audience and format, the more useful the ideas. Ask not for "video ideas" but "ideas for [who] about [what] in [which] format".
I run a channel about houseplants for beginners, format is vertical shorts under 30 seconds. Give 8 ideas with a hook in the first phrase.
1) "Your ficus is not dying, it is signaling you" 2) "3 plants that forgive you everything" 3) "You water wrong. Here is how" 4) "Why leaves turn yellow, in 20 seconds" 5) "A cheap plant that looks expensive" 6) "Do not buy this at the flower shop" 7) "One trick and it blooms all year" 8) "Test: plant killer or green thumb?".
From idea to content plan
Once you picked 10 ideas, ask AI to group them into a month plan and suggest a release order. That way you do not invent a topic every day, you follow a list.
Do not take an idea just because it is first. Ask yourself: will the hook grab a scrolling viewer in the first 3 seconds?
🧠 What matters most in a short-video idea?