AI does not know your business — tell it
Weak copy almost always comes from a weak request. AI has not seen your product, does not know your customer and does not read minds. Give it a brief — a short description in four points.
Four pillars of a brief
- Product: what it is, what problem it solves, how it differs.
- Audience: who they are, what matters to them, how they speak.
- Goal: what the reader should do — buy, sign up, click.
- Format and tone: headline or email, length, mood.
Compare the result
Write some copy about headphones
Our headphones deliver great sound and comfort. Order today! (templated, says nothing)
Product: wireless noise-cancelling headphones, 30 hours of battery. Audience: people who commute by metro and hate noise. Goal: click Buy. Format: 2 sentences, calm tone.
The metro roars, and you have silence and your favorite track for 30 hours on one charge. Put on the headphones that mute the city. Buy
The same AI, but the second text is specific and lands, because you gave context.
Mini request template
Product: ... Audience: ... Goal of the text: ... Format and tone: ... Write [what you need].
Save this template to your notes. Filling four lines is faster than rewriting a bad draft five times.
🧠 Why did the second headphones request give strong copy?