AI for marketing

About this course

This course is for marketers and founders who have already tried asking AI to "write a post" and gotten generic text that ignores brand voice and real data. It addresses the unsystematic use of AI in marketing, where every task gets solved from zero with no brief and no accumulated groundwork. The course teaches you to turn scattered prompts into a working marketing system.

The lessons work through real topics: a brief instead of "write a post," a brand voice card, where AI helps with SEO and where it gets facts wrong, email funnels, landing pages, review analysis, and hypotheses for A/B tests. Projects have you build a voice card and fill out a brief for three real tasks, build a keyword core for your product, and finish with a marketing system tested on a live task.

This is a pro-track course built for people already running marketing for a real product — their own business, a company role, or freelance work. Some familiarity with prompting helps but isn't required.

What you'll learn

• Write a brief instead of a vague "write a post" and get precise copy
• Build a brand voice card and hold tone consistent across channels
• Produce social media copy, newsletters, and landing pages with AI
• Generate and test headlines, offers, and A/B test variants
• Build a keyword core and content plan for a real product
• Analyze customer reviews and turn them into test hypotheses
• Tell where AI helps with SEO and where it gets facts wrong
• Report on campaigns and back up results with numbers

What you'll end up with

• A brand voice card and brief template, ready for team use
• A keyword core and content plan for a real product
• A working marketing system, tested on a live task
• A certificate of completion on paid plans

This course isn't for people looking to configure ad platforms or automate funnels technically — the focus here is copy, content, and decisions, not ad tooling.