AI image generation
Midjourney and AI for design and ads.
About this course
This course is for anyone who needs to reliably get the image they actually have in mind from an AI generator — for social media, ads, presentations, or personal projects — instead of relying on luck. It tackles the problem of unpredictable output, where the same idea sometimes produces a great image and sometimes a meaningless jumble of details. The course teaches a method of controlling the result through language rather than trial and error.
The lessons build around a four-layer prompt anatomy, control over composition, light, and color, and iterative refinement — from a first rough draft to a final frame through targeted edits. Rights to the result, and the use of other people's styles and trademarks, get their own dedicated coverage. Projects have you build style presets for your recurring tasks, show one object across different angles and styles, and finish with a working system built on a fixed palette.
This is a pro-track course, and it assumes you've already written text prompts and understand the basics of working with AI. No design background is required, but the course is most useful if you regularly produce visual content for marketing, social media, or personal projects.
What you'll learn
- Write a prompt using four layers: subject, style, composition, light
- Control framing and camera angle through wording alone
- Set an image's style via medium, era, physical carrier, and lens or optics
- Take an image from a rough draft to a finished result through targeted edits
- Build reference sets and repeatable image series in a consistent style
- Choose the format and palette for social media, ads, or illustrations
- Tell apart tasks a generator can handle from ones that need a photographer or designer
- Respect rights to generated results and avoid other people's styles, faces, and trademarks
Skills you'll gain
Tools you'll work with
What you'll end up with
- A set of style presets for your recurring tasks, built on a fixed palette
- A series of images of one object across angles and styles, as a work sample
- A clear understanding of rights to generated images and disclosure rules for AI-made content
- A certificate of completion on paid plans
This course isn't for people looking for video or 3D generation — it covers static images only.
Course program
What's included
- Lifetime access
- Tasks and quizzes
- Certificate — on a paid plan
- Updates forever